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Brand Partners | Corporate Sponsors

Brand Partners Program

IDA works closely with Brand Partners to develop sponsorship opportunities that will benefit both organizations, including customized packages, media exposure, shared fundraising campaigns, IDA program underwriting opportunities, co-branded merchandise, audience outreach, and experiences that have a powerful impact on the world.

When you become a partner, your business will be publicly recognized on our website with a description of our partnership agreement. Social media posts will further announce our partnership. You will receive quarterly reports from our staff, updates about our programs, and success stories from our work. IDA thanks its partners at every opportunity, including the Annual General Meeting and Conference, webinar programs, and public speaking engagements.

We understand that a partnership must be mutually beneficial, and are committed to helping our Brand Partners build visibility and reach via creative recognition on our website, social media platforms, and e-newsletters.  IDA has:

79,000+ Social Media Followers 13,000+ E-news Subscribers

75,000+ Monthly Web Visitors

We may contact you from time to time with opportunities that we think could advance our partnership and expand your exposure to our audience.  We work closely throughout the year with partners to ensure that our relationship is evolving in dynamic ways that meet our mutual needs.

For further information on Corporate Sponsorship, please contact us directly: keith@darksky.org.

 

Brand Partners FAQ

What is a Brand Partner?

That’s a great question! The truth is, there is no single answer. Brand Partners share evolving and dynamic relationships that are mutually beneficial and may include fundraising campaigns, co-branded merchandise, IDA program sponsorship, media exposure, audience outreach, and experiences that have a powerful impact on the world. Call us to discuss your interest.

Keith Ashley, Associate Director of Philanthropy

keith@darksky.org | 520-347-6367

 

Can my business donate a percentage of sales to IDA?

Yes! A Commercial Co-Venture (CCV) is an advertising or sales campaign which communicates that the purchase of goods or services offered by a business will benefit a charitable organization in the process. “Percentage of sales” promotions are a good example.  In the last decade, this kind of “cause marketing” has met with enormous success.

It’s important to know that such campaigns trigger legal obligations for businesses and charities alike.  Most state regulators require the charitable beneficiary to register to fundraise in the states where the offer is going to be made and businesses will incur front-end costs with a CCV. Creating a CCV promotion includes creating a compliant contract, drafting compliant disclosures, obtaining bonds where necessary, and filing contracts where necessary. The cost to the business is estimated around $5,000 for the first time a promotion is run, though renewal costs are much less.

 

Can my business make a tax-deductible donation to IDA without a partnership agreement?

Small businesses are welcome and encouraged to donate to IDA and to identify themselves to their audiences and patrons as proud IDA supporters. Depending on the legal requirements of your state, your business donation may be an eligible tax deduction. Please check with your CPA or a tax consultant.

Signage and communications may indicate that a business donates to IDA but should avoid language indicating that a portion of proceeds from specific sales will be donated to IDA unless the applicable legal agreements for a CCV have been put in place. IDA will happily provide signage for your business. Please contact keith@darksky.org for more information.

 

How can I become an Annual General Meeting and Conference Sponsor?

2017 Annual General Meeting and ConferenceBoston Nov. 10, 11, & 12

This year marks our 29th Annual General Meeting and Conference. Sponsorship and Exhibitor Opportunities include both on-the-ground in Boston and broader social-media exposure for businesses. Learn more about this year’s sponsorship packages.

 

How can I donate collateral such as photos or videos to IDA?

We love the creative and unique ways our supporters find to help us further our mission to preserve and protect the night sky. IDA welcomes photographers, videographers, authors, and contributors of all kinds to donate their work for us to share with our audience. We ask that you complete this copyright agreement and clearly identify the usage guidelines. If you have questions about this form, please contact our Director of Communications, Amanda Gormley at amanda@darksky.org.